RUDE WAS BORN FROM THE VISION OF A SMALL-TOWN GIRL WHO JUST WANTED TO WEAR WHAT SHE LOVED — UNAPOLOGETICALLY.

ESTABLISHED IN DEFIANCE OF FAST FASHION, WE’RE HERE TO BACK INDIVIDUALITY, SUSTAINABILITY, AND TIMELESS STYLE. OUR COLLECTIONS FEATURE A CURATION OF ARCHIVED DESIGNER AND GENUINE VINTAGE PIECES PREDATING THE 2000S. EACH PIECE IS HANDPICKED WITH INTENTION, FROM TEXTILES ALREADY IN CIRCULATION. WE CAREFULLY REWORK, REIMAGINE, RESTORE, AND REPAIR — EXTENDING EACH ITEM’S LEASE ON LIFE.

WE’RE NOT HERE TO FOLLOW TRENDS — WE’RE HERE FOR INTENTIONAL CONSUMPTION; PIECES WITH LASTING IMPACT, MADE TO BE WORN, REIMAGINED, AND TRULY LIVED IN.

INSTAGRAM: @RUDE_ARCHIVE

EMAIL: HELLO@RUDEHQ.COM.AU